KPIs and Metrics

We've rounded up our top KPIs and metrics to help you measure performance and gauge your organization's financial health.

Feel the Burn: A Guide to Gross Burn vs. Net Burn

Gross burn and net burn each contribute to a company’s understanding of how long it can keep...

Keep Your Best Customers: Track (and Control) Revenue Churn

Learn how to calculate, interpret, and improve your SaaS business's revenue churn in this quick...

Rule of 40 and SaaS: What is it and why is it so important?

The Rule of 40 says a company's revenue growth rate plus profitability margin should be equal to or...

LTV/CAC ratio: your secret weapon to measure sales & marketing ROI

How do you measure your sales spend? What do the numbers say about spending more on marketing? The...

Full steam ahead? Calculating the SaaS magic number

Your SaaS magic number is a powerful indicator of when it's time to grow. Learn how to calculate...

Quick Ratio vs. Current Ratio: The Quick Difference

Learn the quick difference between the quick vs. current ratio and when you best use each metric in...

CAC (Customer Acquisition Cost): how to measure sales/marketing ROI

The Customer Acquisition Cost (CAC) metric calculates the sales and marketing costs it takes in...

EBITDA: What does it say about my company's financial health?

This blog post explains what EBITDA is and how it can be used to measure a company's financial...

Net dollar retention: why NDR is your new north star

Net dollar retention (NDR) or net revenue retention (NRR) is a north star metric for SaaS companies...

[Template Included] Calculate + Improve Gross & Net Revenue Retention

Gross Revenue Retention (GRR) and Net Revenue Retention (NRR), sometimes called GDR and NDR, are...