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In the newsKPIs and Metrics
We've rounded up our top KPIs and metrics to help you measure performance and gauge your organization's financial health.
Track and control revenue churn to keep your best customers
Learn how to calculate, interpret, and improve your SaaS business's revenue churn in this quick...
LTV:CAC ratio: your secret weapon to measure sales & marketing ROI
How do you measure your sales spend? What do the numbers say about spending more on marketing? The...
Revenue retention (GRR vs. NRR): calculate, interpret, and improve
Gross Revenue Retention (GRR) and Net Revenue Retention (NRR), sometimes called GDR and NDR, are...
Rule of 40 and SaaS: What is it and why is it so important?
The Rule of 40 says a company's revenue growth rate plus profitability margin should be equal to or...
CAC (customer acquisition cost): how to measure sales/marketing ROI
The Customer Acquisition Cost (CAC) metric calculates the sales and marketing costs it takes in...
Full steam ahead? Calculating the SaaS magic number
Your SaaS magic number is a powerful indicator of when it's time to grow. Learn how to calculate...
What is customer lifetime value (LTV)? Definition, uses, examples
Customer Lifetime Value (LTV) is an essential metric to for any SaaS business. In this blog post,...
Feel the burn: a guide to gross burn vs. net burn
Gross burn and net burn each contribute to a company’s understanding of how long it can keep...
Quick ratio vs. current ratio: the quick difference
Learn the quick difference between the quick vs. current ratio and when you best use each metric in...
Net dollar retention: why NDR is your new north star
Net dollar retention (NDR) or net revenue retention (NRR) is a north star metric for SaaS companies...
Driver-based planning: let the numbers lead the way
Driver-based planning is one of the best paradigms for your next budgeting cycle. What drives...
EBITDA: What does it say about my company's financial health?
This blog post explains what EBITDA is and how it can be used to measure a company's financial...