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ContactKPIs and Metrics
We've rounded up our top KPIs and metrics to help you measure performance and gauge your organization's financial health.
Keep Your Best Customers: Track (and Control) Revenue Churn
Learn how to calculate, interpret, and improve your SaaS business's revenue churn in this quick...
LTV/CAC Ratio: Your Secret Technique to Measure Sales & Marketing ROI
How do you measure your sales spend? What do the numbers say about spending more on marketing? The...
[Template Included] Calculate + Improve Gross & Net Revenue Retention
Gross Revenue Retention (GRR) and Net Revenue Retention (NRR), sometimes called GDR and NDR, are...
To Grow or to Profit: The Rule of 40 Question
Evaluate your business's sustainability with the Rule of 40 by using profit margin and growth rate...
Are Your Marketing Efforts Paying Off? Your Look at the CAC Metric
The Customer Acquisition Cost (CAC) metric calculates the sales and marketing costs it takes in...
SaaS Magic Number: The Single Most Important Growth Flag in SaaS
Your SaaS magic number is a powerful indicator of when it's time to grow. Learn how to calculate...
Customer Lifetime Value (LTV): Quantify Your Customers (in Revenue)
Customer Lifetime Value (LTV) is an essential metric to for any SaaS business. In this blog post,...
Feel the Burn: A Guide to Gross Burn vs. Net Burn
Gross burn and net burn each contribute to a company’s understanding of how long the company can...
Quick Ratio vs. Current Ratio: The Quick Difference
Learn the quick difference between the quick vs. current ratio and when you best use each metric in...