Customer Lifetime Value (LTV): Quantify Your Customers (in Revenue)

Knowing how much you can expect to earn from a customer is pretty important.

LTV/CAC Ratio: Your Secret Technique to Measure Sales & Marketing ROI

I think you'll agree with me when I say: It's super important that you earn more from your...

SaaS Magic Number: The Single Most Important Growth Flag in SaaS

How do you know when you're ready to grow your SaaS business?

Keep Your Best Customers: Track (and Control) Revenue Churn

Revenue from customers is the lifeblood of your business. But losing customers is both...

[Free Template] How to Calculate/Improve Gross & Net Revenue Retention

The best businesses retain customers and grow them over time. In this article, you’ll learn...

To Grow or to Profit: The Rule of 40 Question

The Rule of 40 has become a popular metric used in the SaaS industry for evaluating business...

Quick Ratio vs. Current Ratio: The Quick Difference

Also known as the acid-test ratio, the quick ratio is calculated as follows:

Feel the Burn: A Guide to Gross Burn vs. Net Burn

Gross burn and net burn each contribute to a company’s understanding of one of the most...

Are Your Marketing Efforts Paying Off? Your Look at the CAC Metric

Calculating your Customer Acquisition Cost (CAC) allows businesses to understand one of the...