To Grow or to Profit: The Rule of 40 Question

The Rule of 40 has become a popular metric used in the SaaS industry for evaluating business...

Quick & Current Ratios

Also known as the acid-test ratio, the quick ratio is calculated as follows:

Feel the Burn: A Guide to Gross Burn vs. Net Burn

Gross burn and net burn each contribute to a company’s understanding of one of the most...

Are Your Marketing Efforts Paying Off? Your Look at the CAC Metric

Calculating your Customer Acquisition Cost (CAC) allows businesses to understand one of the...