STRATEGIC FINANCE

From numbers to narrative

Elevate finance from report delivery to strategy driver with clarity, confidence, and control.

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Finance that Moves the Business Forward

Strategic finance connects the dots between data, decisions, and direction. It’s how finance leaders help teams stay aligned, informed, and ready to act.

Not just tracking what happened—but helping shape what happens next.

Strategic Finance means knowing the numbers—and what to do with them.

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Christina Ross

CEO | Cube

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The Pillars of Modern Strategic Finance

Tell

Craft compelling narratives for executives and investors. Bring clarity to what’s happening and why it matters.

Show

Explain performance, highlight variances, and align teams with confidence. Deliver insights, not just FP&A data.

Grow

Power growth with scenario planning, investment modeling, and strategic guidance. Build plans that move the business forward.

Where are you on Your Strategic Finance journey?

Even the best finance teams get stuck. Not because of skill, but because of time, tools, and tangled data. That’s why we built the Strategic Finance Framework: a roadmap to get unstuck and climb from data chaos to strategic clarity.

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Real-time, business-aligned, outcome-oriented. Move beyond performance tracking—use real-time financial intelligence to shape strategy and guide major business decisions.

Planning & Modeling

Create flexible forecasts, run what-if scenarios, and adjust plans without fighting with complex formulas or rigid templates.

Reporting & Analysis

Build, share, and update reports in real time—say goodbye to stale numbers and manual data pulls.

Data Management

Unify financial and operational data from ERPs, CRMs, and spreadsheets into a single, instantly accessible source of truth.

Where are you on Your Strategic Finance journey?

Even the best finance teams get stuck. Not because of skill, but because of time, tools, and tangled data. That’s why we built the Strategic Finance Framework: a roadmap to get unstuck and climb from data chaos to strategic clarity.

strategic finance

Planning & Modeling

Reporting & Analysis

Data Management

Strategic Finance in Action

From multi-entity retailers to mission-driven nonprofits, modern FP&A and finance leaders are using Cube's no-code FP&A platform to move up the Strategic Finance Pyramid—and stay there.

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Now with Cube, we spend more than half our time on strategic work—partnering with the business instead of cleaning up the numbers.

James Mann


CFO

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We went from drowning in data to delivering insights our executive team acts on.

Stuart Ferguson


CFO

Read customer stories
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Where does your team stand?

Take Cube’s 3-minute Strategic Finance Assessment to pinpoint where your team excels—and where you can level up.

Get a tailored report, clear recommendations, and resources to keep climbing and improving your FP&A. 

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Still have questions?

What is Strategic Finance?

Strategic Finance is a modern approach to financial planning that connects data, insights, and action. Finance teams use real‑time data, visuals, and clear storytelling to drive business impact rather than just report history. When finance brings clarity, confidence, and control to the planning process, the entire business moves forward with purpose.

How is Strategic Finance different from traditional FP&A?

Traditional FP&A is backward-looking—focused on closing books and updating static budgets. Strategic Finance is continuous and collaborative. It automates manual processes, enables live forecasting, and supports proactive decision-making across the business. Cube powers this shift with dynamic dashboards, spreadsheet-native workflows, and real-time insights delivered in Slack or Teams.

Why is Strategic Finance important right now?

In an environment of uncertainty, limited capital, and fast-moving markets, finance needs to respond in real time. Strategic Finance helps companies reforecast quickly, reallocate resources effectively, and stay aligned on a shared, forward-looking plan. Gartner calls this “continuous planning”—Cube helps teams operationalize it.

How does Cube support Strategic Finance?

Cube transforms how finance teams deliver value. By connecting data across systems and syncing with spreadsheets, it removes the friction from planning, forecasting, and reporting. Instead of chasing data or building reports from scratch, finance can focus on guiding the business. With AI Analyst available in Slack and Teams, business users get instant answers to their own questions—so insights flow faster and finance leads with strategy.

Still have questions?

Tell the story with your numbers.

With Cube, finance teams can focus on what matters—guiding the business forward with speed, precision, and confidence.