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If you have a 2-page list of “KPIs,” then you're calling them the wrong thing.
Let me explain…
Both metrics and KPIs can help company leadership get a pulse on company performance, but one is much more crucial to achieving strategic goals.
Many people inadvertently use these terms interchangeably. Every KPI is a metric, but not every metric is a KPI.
This short guide will teach you the critical differences and how to create great KPIs.