Updating reports across our 83+ stores used to take hours; now with Cube, it can be done in a click. —Sean Moore, VP of Strategy

At a glance

Faherty Brand is a rapidly growing apparel business with a fleet that will expand to over 100 stores, each requiring distinct revenue, labor, and P&L reporting. As this footprint scaled, the FP&A team reached an operational tipping point where administrative maintenance began to crowd out strategic analysis. The team was burdened by manual NetSuite exports and the monthly reconstruction of templates across 15 corporate departments and 80+ stores—a repetitive cycle of data gathering, complex Excel logic, and reconciliation that often consumed full days during critical budget seasons.

With Cube, Faherty transformed this workflow, enabling the update of store P&Ls, departmental templates, and consolidated budgets in minutes rather than days. By automating the data connection between NetSuite and their models, the FP&A team successfully eliminated the bottleneck of manual prep, unlocking faster, more accurate reporting and regaining the capacity to focus on high-value analysis across their growing retail fleet.

Challenge

We’ve grown rapidly over the last couple years, so just looking at and diving into the individual store level data is becoming a bigger process.

Scaling for Expansion

As Faherty Brand expanded its retail footprint toward triple digits, the complexity of managing distinct P&Ls for over 83 stores began to outpace their manual financial reporting infrastructure. The organization recognized an immediate need to evolve beyond manual exports of disconnected spreadsheets, seeking a scalable platform that could centralize reporting without requiring a linear increase in administrative effort.

Key priorities included:

Eliminate manual bottlenecks by automating recurring NetSuite data extractions.
Scale reporting capacity to support a fleet expanding toward triple digits.
Accelerate budget cycles by simplifying template creation across 15 departments.
Unlock strategic agility by shifting team focus from data wrangling to analysis.

Solution

You can update the store P&Ls with just the click of a button," Sean noted. "Cube's interface is very straightforward and intuitive compared to others."

Streamlining Multi-Store Reporting

To eliminate manual maintenance and keep Excel at the center of their workflow, Faherty implemented Cube as their automated planning engine. The finance team:

Connected NetSuite directly to Excel, replacing manual exports with automated data pulls that refresh actuals in existing templates simply by updating the date.
Eliminated template fatigue during budget season, allowing the team to build a single master template that scales across all 15 departments via a simple selector.
Leveraged dynamic tagging to instantly group stores by region, size, or business model without the need to reconstruct reports for every new query.
Preserved their existing models: keeping the team in their familiar Excel environment while adding the necessary structure and control of a centralized database.
Maintained full system ownership without the need for external consultants or dedicated administrators, ensuring the platform remains agile and self-managed.
Enhanced multi-department reporting by enabling efficient data reporting and organizations across multiple time periods, departments and financial line items.

Results and impact

You just create one template. Once it’s good, all you have to do is change the department, and you’re done." —Amber Cheung, VP of Financial Inventory Management

Operationalizing Agility

With Cube, Faherty didn’t just speed up tasks; they fundamentally changed the rhythm of the team’s work. By removing the friction of manual data prep, the finance function unlocked additional bandwidth and shifted more focus from data administration to strategic reporting.

Key outcomes:

Store P&Ls update in seconds: What once required store-by-store downloads and data manually entered across store-specific tabs now refreshes instantly, requiring just a simple date change.
Department templates built in minutes, not days: Quick 5-minute data checks replaced the 15–20 minutes previously required to pull and structure NetSuite data before analysis.
Cleaner collaboration across budgeting: Teams can publish and fetch updated numbers in seconds instead of emailing files back and forth.

From data gathering to strategic partnership. With faster access to accurate data, the FP&A team is now dedicating more capacity to analyzing results, meeting with department heads, and proactively identifying spend shifts. Leaders gained consistent visibility into year-to-date spend, enabling clearer, data-backed conversations about travel reductions, reallocations, and future planning.

Looking ahead

It was the right value proposition for us," Sean noted. "Cube allowed the team to keep Excel at the core while avoiding the cost and disruption of adopting a heavier, administration-heavy platform."

Operationalizing Continuous Planning

Faherty plans to expand Cube beyond core reporting, embedding it as the unified engine for budgeting, forecasting, and sales planning. The strategic priority is in consolidation in order to eliminate their reliance on disconnected models and centralizing inputs directly within the Cube platform. As the fleet scales, the team will leverage Cube’s advanced grouping and publishing capabilities to automate complex rollups and streamline data distribution.

FP&A Multi-Location Scale: How Faherty Automated Multi-Store Reporting with Cube

At a glance