Customer Story / Tecovas

How Tecovas gave every team its numbers with Cube.

A premium Western brand was emailing 40+ store P&L files a month, with finance as the bottleneck. With Cube, every team owns its numbers, and adoption hit 100%.

Cube is the AI-powered financial intelligence platform that connects bi-directionally to Excel and to source systems like NetSuite, giving finance teams trusted, decision-ready data without leaving their spreadsheets.

100%

Cube adoption across teams

40+

Retail locations self-serving data

2-3 days

Saved per month in finance

The Situation

A premium retailer scaling faster than its reporting could keep up

Tecovas is a premium Western brand known for handcrafted boots, apparel, and accessories. As it scaled, finance could not keep up with manual reporting alone.

Reports were built by hand in Excel, sent out as static files, and re-sent to store managers with every change to actuals or store leadership.

When Tecovas grew its store count 33% in a single year, that sluggish, error-prone process turned the retail expansion into an uphill battle.

Company

Tecovas (premium Western retail)

Footprint

40+ retail locations, up 33% in a year

Stack

General ledger + Google Sheets + Excel

Finance lead

Emily Mawer MacDowell, FP&A Manager

The Pain

Finance was the bottleneck for every store's numbers

Overlay+Border-May-21-2026-07-42-31-2917-PM

40+ static P&L files, emailed every month

Monthly P&Ls went out as standalone Excel files, stalling updates between departments and dragging out troubleshooting.

Store managers could only see their own store

Static reports gave no view into consolidated retail performance or peer stores, which limited collaboration across locations.

Everything had to go through finance

Without real-time access, other teams couldn't own their numbers or spot issues early. Finance became the hub by necessity, not design.

How Cube Fixes It

Controlled, self-serve access to every team's numbers

Tecovas implemented Cube as a centralized platform, then gave each team direct, controlled access to its own data, in the tools they already used.

Patented bi-directional connectivity

Dashboards live in Google Sheets, powered by Cube.

Cube integrated the general ledger and, through its Google Sheets app and patented bi-directional connectivity, let teams filter financials by store, district, and timeframe with little technical skill.

Teams plan in the Sheets and Excel they already know.

Sales dashboard showing year-to-date metrics, including sales, quantity, price, budget vs actuals, monthly trends, and forecast comparisons.

Controlled access

Every team owns its numbers, with finance oversight.

Store managers, retail operations, and visual merchandising now get controlled access to up-to-date data. Planning shifted from a finance-only process to a collaborative workflow.

The conversation changed from "here are your numbers" to "why do they look that way?"

Trace to Truth

Drill into the detail, and trust what you find.

Cube is built on trace-to-transaction trust, with built-in reporting and drill-down. Tecovas also linked its Corporate and Retail models, cutting the time to reflect the latest updates.

Accountability went up because people know they own the number.

How It Works

From emailing 40+ files to one shared, live source

Centralize the GL

Cube integrates the general ledger into one reliable foundation for core financials.

Give controlled access

Store, ops, and merch teams self-serve their data in Google Sheets and Excel.

Own the numbers

Teams drill in, flag issues early, and plan together with finance oversight.

The Results

Full adoption, more accountability, days back each month

100%

Cube adoption across teams

40+

Stores self-serving their P&Ls

2-3 days

Saved per month in finance

40+

Monthly Excel files now automated

We went from saving and emailing more than 40 Excel files every month to having all of that reporting automated. That alone saves us two to three days of work every month.

Emily Mawer MacDowell

FP&A Manager for Retail, Tecovas

Questions Buyers Ask

Cube for retail finance teams: common questions

How did Cube help Tecovas give every team ownership of its numbers?

Cube gave store, operations, and merchandise leaders self-serve, controlled access to their own financial data in Excel and Google Sheets. Store managers at Tecovas' 40+ locations now review their own P&Ls each month-end and often arrive with insights in hand, rather than waiting on finance.

How much time did Cube save the Tecovas finance team?

Tecovas went from saving and emailing more than 40 Excel files every month to fully automated reporting. FP&A Manager Emily Mawer MacDowell says that alone saves the team two to three days of work every month.

Does Cube work inside Google Sheets and Excel?

Yes. Tecovas used Cube's Google Sheets app to power dashboards that teams filter by store, district, and timeframe with little technical skill. Teams plan in the Google Sheets and Excel they already use, with the robustness and security of Cube behind them.

Can Cube give controlled access to non-finance teams?

Yes. Cube provides self-serve but controlled access, so store managers see their own performance and drill into detail without finance acting as the bottleneck. Tecovas reached 100% Cube adoption, and all new store managers are onboarded to it.

Can Cube scale FP&A across a fast-growing retail chain?

Yes. Tecovas grew its store count 33% in a single year and used Cube to keep pace across 40+ locations. Cube also links Tecovas' Corporate and Retail financial models, cutting the time needed to reflect the latest updates.

Let every team own its numbers,
with finance in control.

See how Cube gives teams self-serve access without losing oversight.

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