Customer Story / Smart City
A fast-growing apartment locating service ran finance on fragile Google Sheets, until a formula typo cost half a million dollars. With Cube, the CEO finally trusts the numbers.
Cube is the AI-powered financial intelligence platform that connects bi-directionally to Excel and Google Sheets, giving finance teams trusted, decision-ready data without leaving their spreadsheets.
<1 wk
To go live on Cube
8 cities
Markets served across the US
$500K
Spreadsheet error now prevented
Company
Smart City (apartment locating concierge)
Footprint
Clients across 8 major U.S. cities
Starting stack
Google Sheets + QuickBooks, no FP&A
Finance lead
Dustin Walsted, VP Finance & Data Strategy
Too many people made overlapping updates with no clear way to trace changes or explain why a number moved.
One bad formula led to a half-million dollar error, and a stray GL account for a holiday party sat inside QuickBooks.
As Dustin recalls, the CEO said plainly: "I don't trust my numbers, and I have to trust my numbers" before any scaling.
How Cube Fixes It
Smart City evaluated the market and chose Cube on pricing, features, and a balanced approach. Then it built structure and controls without abandoning its spreadsheets.
Trace to Truth
Cube added audit trails, controls, and role-based permissions on top of Smart City's data, built on trace-to-transaction trust. The team stopped questioning numbers and started trusting them.
Projections and actuals are now clearly separated, not blurred in a sheet.
Patented bi-directional connectivity
Through patented bi-directional spreadsheet connectivity, Cube integrated with Smart City's existing systems and powered dashboards tailored to how the business runs.
Forecasting, sales metrics, and budgeting finally tie together in one place.
Built to scale
Onboarding was hands-on and fast, with less than a week to go live. Now Smart City can add a digital marketing agency without reinventing its accounting.
Finance shifted from fixing mistakes to driving growth.
How It Works
1
2
3
Chaos → clarity
How finance now runs
<1 week
To go live on Cube
Thousands
In time and energy savings
New line
Agency added without rework
"Everything is clear, organized, and we no longer question where our numbers come from. In terms of value, the time and energy savings have translated to thousands of dollars."
Dustin Walsted
VP of Finance & Data Strategy, Smart City
Questions Buyers Ask
Explore More
See how Cube adds controls and audit trails without the rework. Or read more Cube customer stories first.