Customer Story / Smart City

How Smart City found confidence in its numbers with Cube

A fast-growing apartment locating service ran finance on fragile Google Sheets, until a formula typo cost half a million dollars. With Cube, the CEO finally trusts the numbers.

Cube is the AI-powered financial intelligence platform that connects bi-directionally to Excel and Google Sheets, giving finance teams trusted, decision-ready data without leaving their spreadsheets.

<1 wk

To go live on Cube

8 cities

Markets served across the US

$500K

Spreadsheet error now prevented

The Situation

A growing concierge service with no finance function behind it

Smart City helps clients in eight major U.S. cities find great places to live at the best price. It was sharp with clients, but its own finances were a different story.

When Dustin Walsted joined as VP of Finance, the company was running on Google Sheets with no FP&A function, no structure, and no controls.

His first mandate from leadership was direct: build structure and controls so the business could trust its numbers again before it tried to scale.

Company

Smart City (apartment locating concierge)

Footprint

Clients across 8 major U.S. cities

Starting stack

Google Sheets + QuickBooks, no FP&A

Finance lead

Dustin Walsted, VP Finance & Data Strategy

The Pain

Too many spreadsheets, and no way to trust the result

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Dueling spreadsheet versions, untraceable edits

Too many people made overlapping updates with no clear way to trace changes or explain why a number moved.

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A formula typo became a $500K mistake

One bad formula led to a half-million dollar error, and a stray GL account for a holiday party sat inside QuickBooks.

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The CEO could not trust the numbers

As Dustin recalls, the CEO said plainly: "I don't trust my numbers, and I have to trust my numbers" before any scaling.

How Cube Fixes It

Audit-ready data, built on the spreadsheets they already used

Smart City evaluated the market and chose Cube on pricing, features, and a balanced approach. Then it built structure and controls without abandoning its spreadsheets.

Trace to Truth

Trace every number back to where it came from.

Cube added audit trails, controls, and role-based permissions on top of Smart City's data, built on trace-to-transaction trust. The team stopped questioning numbers and started trusting them.

Projections and actuals are now clearly separated, not blurred in a sheet.

Audit Troll_Table Update

Patented bi-directional connectivity

Custom dashboards, fed straight from their systems.

Through patented bi-directional spreadsheet connectivity, Cube integrated with Smart City's existing systems and powered dashboards tailored to how the business runs.

Forecasting, sales metrics, and budgeting finally tie together in one place.

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Built to scale

A foundation that grows with the business.

Onboarding was hands-on and fast, with less than a week to go live. Now Smart City can add a digital marketing agency without reinventing its accounting.

Finance shifted from fixing mistakes to driving growth.

MCP Writeback Example

How It Works

From scattered Google Sheets to one trusted source

1

Connect the systems
Cube integrates QuickBooks and existing spreadsheets into one reliable financial foundation.

2

Add controls and trails
Audit trails, permissions, and structure make every number traceable and trustworthy.

3

Plan and scale
Forecasting, sales, and budgeting tie together so the team can grow with confidence.

The Results

Confidence in the numbers, and room to grow

Chaos → clarity

How finance now runs

<1 week

To go live on Cube

Thousands

In time and energy savings

New line

Agency added without rework

"Everything is clear, organized, and we no longer question where our numbers come from. In terms of value, the time and energy savings have translated to thousands of dollars."
Dustin Walsted

Dustin Walsted

VP of Finance & Data Strategy, Smart City

Questions Buyers Ask

Cube for finance teams scaling on spreadsheets: common questions

Cube gave Smart City audit trails, controls, and role-based permissions on top of its financial data, so the team can trace every change and see where each number comes from. Smart City went from a CEO who said he could not trust the numbers to leadership that has full confidence in them.
Smart City ran finance out of Google Sheets with no FP&A function, structure, or controls. Too many people made overlapping spreadsheet edits with no way to trace changes, and at one point a single formula typo led to a half-million dollar mistake.
No. Cube connects to the spreadsheets finance teams already use through patented bi-directional spreadsheet connectivity, adding audit trails, controls, and structure behind them. Smart City kept working in spreadsheets but gained the trust and traceability they were missing.
Smart City described the integration as a breeze, with less than a week of turnaround to get up and running. Hands-on onboarding support before, during, and after implementation reduced ramp-up time and kept operations uninterrupted.
Yes. Smart City is expanding into a full-service digital marketing agency for multifamily clients and plans to add it without reinventing its accounting processes. The dependability and scalability of Cube let the team grow with confidence rather than rework.

Explore More

Build numbers your CEO can trust,
on the spreadsheets you already use.

See how Cube adds controls and audit trails without the rework. Or read more Cube customer stories first.

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