Strategic planning

How Cube’s AI-Powered Collaboration Transforms Cross-Functional Planning

Updated: June 3, 2025 |

Taylor Josephs

Senior Product Marketing Manager, Cube Software

Taylor Josephs
Taylor Josephs

Taylor Josephs is an experienced finance expert with deep knowledge of FP&A. She earned her Bachelor's in Business Administration from the University of Wisconsin and currently resides in Minneapolis, Minnesota.

Senior Product Marketing Manager, Cube Software

How Cube’s AI-Powered Collaboration Transforms Cross-Functional Planning

Finance teams no longer have to act as gatekeepers. With Cube’s AI-powered collaboration—live data, guided workflows, contextualized commentary, and conversational AI embedded into Excel, Google Sheets, Slack, Teams, and our web app—every department can own its part of the plan, cut manual hand-offs, and see impact in real time.

Below, discover how each function can get value from Cube.

 

Contents

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Executives

Leaders don’t need more slides. They need timely answers to complex questions and a way to hold teams accountable without waiting for status updates.

The disconnect: Current data, not last month’s plan, should inform executive decisions.

With Cube:

  • Company-wide performance is visible in one place, in real time.
  • Cube’s AI Analyst answers strategic questions in seconds, not days
  • Risk areas and ownership are tracked and transparent.
  • Dashboards with the latest data are available for high level review.
  • Drillable insights are instantly obtainable for execs who need more clarity.

HR/People Teams

Hiring is a strategic investment. But when recruiting timelines and finance models are out of sync, roles get approved too late or too early, and misalignment multiplies.

The disconnect: Hiring plans and budgets must live in the same system and timeline.

With Cube:

  • Headcount models and recruiting plans stay in sync across HR and finance.
  • Compensation, start dates, and FTE assumptions are visible only to leaders who are permitted to see them and locked down to everyone else.
  • Scenario planning happens together, not in isolation.
  • Personnel changes that impact financials are immediately consolidated and retrievable.

Sales Teams

Sales is designed to move fast, but planning processes aren't. The result? High-performing teams often get penalized by rigid headcount rules, lagging forecasts, and slow hiring decisions. The data needed to justify a headcount increase or adjust targets is either late or missing.

The disconnect: Sales shouldn't wait for finance to catch up. Based on real performance, forecasts and hiring decisions should adjust in real time.

With Cube:

  •  Spot pipeline risks or upside and see instant financial impact.
  • Collaborate with finance to dynamically adjust quota targets, headcount, and sales plans.
  • Model and centralize multiple scenarios so you can be prepared to move forward no matter what.
  • Build and share custom reports that previously would be painstaking or impossible to create in a CRM like Salesforce.
  • Create detailed workflows for your sales reps to follow month over month for updating forecasts and reviewing their opportunities.

Operations Teams


Ops teams always deal with change—supply chain shifts, inventory swings, vendor delays. However, those changes are often slow to reflect in planning tools, causing risk and misalignment.

The disconnect: Ops should be able to model and communicate change as it happens, not after the damage is done.

With Cube:

  • Key changes in assumptions or logistics are logged and shared in real time.
  • Ops leaders can test “what if” scenarios and see the business impact instantly.
  • Finance stays looped in without needing another meeting or model.

Marketing Teams


Marketing budgets are often the first to get cut and the hardest to defend, not because they’re wasteful, but because they’re misunderstood. Finance wants performance clarity, and marketing wants strategic flexibility. Without a shared system, both lose.

The disconnect: Marketing should be able to tie spend to outcomes without waiting for finance to validate data.

With Cube:

  • Own budget lines and connect them directly to performance outcomes.
  • Justify spend in context—within the plan, not in a separate deck.
  • Respond to changing strategy without breaking the model.
  • Marketing can collaborate in Gsheets if they prefer to work there, and finance can review in Excel or the Cube Workspace.

Why Cube Is the Platform for Collaborative Strategic Finance

  • Built to be intuitive for business users with native spreadsheet apps that finance teams love
  • Embedded collaboration with Slack, Teams, and spreadsheets
  • AI that speaks the language of finance and delivers instant answers; guarded by enterprise-grade permissions

Collaboration FAQs

  • What is strategic finance and why does it matter?
    +
    Strategic finance goes beyond traditional budgeting and reporting by embedding financial planning and the narrative behind the numbers into every department’s day-to-day operations. Instead of finance acting as a gatekeeper, strategic finance fosters cross-functional collaboration, aligning operations, sales, marketing, HR, and leadership around a single source of truth. This approach helps companies react faster to market changes, reduce forecasting errors, and unlock growth by ensuring each team contributes timely, data-driven insights.
  • How does cross-functional collaboration improve financial planning?
    +
    When departments like operations and sales work in silos from finance, planning inputs arrive late or conflict, leading to version-control chaos and stale forecasts. Connected collaboration ensures each team has the live financial model: operations can adjust supply forecasts, sales can update pipeline data, and marketing can reallocate budgets within the same environment. This real-time visibility eliminates manual hand-offs, shrinks planning cycles by up to 50 percent, and boosts overall forecast accuracy by ensuring every stakeholder works from the same up-to-date numbers.
  • How does Cube integrate live pipeline data into sales forecasting?
    +

    Sales forecasting accuracy hinges on up-to-the-minute pipeline visibility. Cube connects directly to CRMs like Salesforce or HubSpot so that:

    • Opportunity updates in your CRM automatically flow into Cube’s financial model.

    • Revise deal values in Slack or Google Sheets, triggering automated reforecasting of quotas, bookings, and hiring plans.

    • Assign review tasks to finance or other stakeholders through guided workflows, complete with deadlines and notifications.
      This seamless sync ensures that as pipeline health shifts—won or lost deals—the forecast recalculates in real time, reducing forecast cycle time and aligning hiring costs with actual revenue potential.

  • How do marketing teams use Cube to reallocate budgets in real time?
    +

    Marketing leaders need to pivot spend based on live campaign performance metrics. With Cube, you can:

    • Pull live KPIs (CTR, conversion rate, cost per lead) directly into your financial model—no separate dashboards required.

    • Build “what-if” scenarios that reallocate spend across channels within minutes, comparing ROI impacts side by side.

    • Approve budget shifts through guided workflows that notify finance automatically and record who changed what.

      By tying ad spend to real-time performance data, marketing teams can defend or reallocate budgets confidently, respond to market trends immediately, and eliminate email-based approvals.

  • How does Cube streamline HR head-count and compensation planning?
    +

    HR and finance often juggle recruitment forecasts, salary bands, and benefits budgets across different tools. Cube streamlines this process by letting HR teams:

    • Sync requisitions, salary bands, and benefits costs into a single head-count model.

    • Leave inline comments to explain promotion, bonus, or hiring-priority shifts, ensuring transparency.

    • Run cost-of-ownership scenarios that show the total financial impact of each staffing decision, from new hires to compensation changes.

      With Cube, HR accelerates approval cycles, maintains budget alignment, and provides a unified, audit-ready view of head-count and compensation across the organization.

  • How does Cube help executives run strategic scenarios and board reporting?
    +

    Executives need an always-on, holistic view of performance, runway, and risk to make informed decisions. Cube delivers:

    • Live executive dashboards that blend financial, operational, and HR metrics in one pane.

    • AI-powered queries: Ask questions like “What drove our Q2 margin variance?” in Slack, Teams, or the web app and receive immediate, audit-ready summaries.

    • Ownership tracking and flagged risks across every department, providing transparency on who owns each forecast line and which areas require attention.

      By replacing static slide decks with dynamic insights and AI-generated summaries, Cube empowers executives to pivot strategy, secure board approval, and monitor key metrics without manual data exports or last-minute updates.