Frequently asked questions

  • What is strategic planning?

    Strategic planning is creating and implementing business strategies designed to promote the long-term health of an organization. It's a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, whom it serves, what it does, and why it does that.

  • Why is strategic planning important?

    Strategic planning is vital because it helps keep an organization on track. It takes in a lot of different inputs like business activity, financial plans, and market conditions and sees whether or not they align with the company's strategic goals.

  • What are the 5 steps in strategic planning?

    The 5 steps of strategic planning are to...

    (1) gather stakeholders

    (2) do research—a SWOT analysis is helpful here

    (3) determine your goals

    (4) make a plan around those goals

    (5) continuously monitor your progress and adjust the plan as needed


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