Customer Story / Edge Fitness Clubs

How Edge Fitness cut FP&A reporting time 50% with Cube

A 2.5-person finance team was drowning in 7-to-15-file budget updates. With Cube, they cut reporting time in half and saved about $300,000 a year, without leaving Excel.

Cube is the AI-powered financial intelligence platform that connects bi-directionally to Excel and to source systems like Microsoft Dynamics GP, giving finance teams trusted, decision-ready data without leaving their spreadsheets.

50%

Less time on key FP&A tasks

$300K

Saved per year

2 weeks

To go live on Cube

The Situation

A lean FP&A team running a growing club chain on Excel alone

Edge Fitness Clubs is known for high-value, low-cost fitness. Behind the scenes, a finance team of just 2.5 people ran budgeting, forecasting, and stakeholder reporting out of Excel.

Their models relied on detailed, bottom-up analysis. As the business grew, the spreadsheets grew with it, and the team spent more time wrangling files than advising the business.

When a new tech-savvy CFO arrived, the timing was right to find an FP&A platform that fit how the team already worked.

Company

Edge Fitness Clubs (fitness)

Team

FP&A team of 2.5

Stack

Microsoft Dynamics GP + Excel, connected by Cube

Go-live

Roughly two weeks

The Pain

Seven to fifteen Excel files for a single budget update

realtime-modeling
Up to 15 interconnected files per update

A single annual budget pass meant juggling 7 to 15 large, slow Excel files whose links rippled across every revenue and expense calculation.

query-analysis
Month-end analysis bogged down by slow models

Month-end, performance updates, and scenario planning got harder as the files grew. Excel's speed and sharing limits became a real constraint.

adhoc
Too slow to answer the executive team

When leadership asked for changes, the cumbersome process made it hard to respond quickly. A team of 2.5 was stuck on data integrity, not strategy.

How Cube Fixes It

Keep the Excel models. Make them lighter, faster, and connected.

Cube connected to Edge's Dynamics GP general ledger and kept their Excel models in place, so the team modernized FP&A without throwing away years of work.

Patented bi-directional connectivity

Excel stays at the core, only lighter and quicker.

Cube's patented bi-directional spreadsheet connectivity let Edge keep every model they had built and make it better. The team's words: easier to adjust, lighter, quicker to update.

No rebuild, no lost work, just faster cycles.

Sales dashboard showing year-to-date metrics, including sales, quantity, price, budget vs actuals, monthly trends, and forecast comparisons.

General ledger integration

A direct line to the general ledger, live.

Cube's direct Microsoft Dynamics GP integration was a top priority, and it ensured a clean flow of financial data into the team's reporting. Accuracy went up; manual handling went down.

Edge went live in about two weeks.

Sales dashboard showing year-to-date metrics, including sales, quantity, price, budget vs actuals, monthly trends, and forecast comparisons.

Trace to Truth

Answer the board faster, with detail you can trust.

Cube is built on trace-to-transaction trust, so figures map back to the source in the GL. Edge can now address executive and board questions more quickly and in greater detail.

Better output, not just faster output.

Sales dashboard showing year-to-date metrics, including sales, quantity, price, budget vs actuals, monthly trends, and forecast comparisons.

How It Works

From a 15-file budget to a connected model in two weeks

1

Connect Dynamics GP
Cube links directly to the Great Plains general ledger and the team's existing Excel models.

2

Keep your spreadsheets
Models stay in Excel, now lighter and faster, with live data flowing both ways.

3

Report and advise
The team answers exec and board questions in detail, with about 10 hours back each week.

The Results

Half the reporting time, six figures back every year

30-50%

Less time on key FP&A tasks

~$300K

Estimated annual savings

~10 hrs

Saved per week across the team

2 weeks

From kickoff to go-live

We've certainly become more efficient, saving approximately 30% to 50% of our time on specific tasks. But the more significant benefit has been the enhancement of our output quality.

1639585739323

Ethan Kutner

Director of FP&A, Edge Fitness Clubs

Questions Buyers Ask

Cube for lean FP&A teams: common questions

Edge Fitness Clubs saved roughly 30% to 50% of the time spent on specific FP&A tasks and about 10 hours per week across the team. Director of FP&A Ethan Kutner estimates that adds up to around $300,000 in annual savings.
No. Cube keeps Excel at the core and makes the models built there lighter and faster to update. Edge Fitness kept the models its team had spent years building, and Cube's patented bi-directional connectivity pushes and pulls live data so those spreadsheets stay current.
Edge Fitness Clubs went live on Cube in about two weeks. Cube connected directly to their Microsoft Dynamics GP general ledger, so the team moved off a slow, file-heavy process without significant downtime.
Yes. Edge Fitness runs FP&A with a lean team of 2.5 people. Cube freed that team from managing 7 to 15 interconnected Excel files per budget update, so they spend less time on data integrity and more on strategic analysis for executives and the board.
Edge Fitness evaluated Datarails among other options and chose Cube. Ethan Kutner cited Cube's blend of technological efficiency, compatibility with existing Excel workflows, and the strength of the team behind the product as the deciding factors.

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